Credit to Author: Zachary Shahan| Date: Thu, 15 Jun 2023 19:38:18 +0000
Tesla may still be retaining customers to a greater degree than other automakers (based on 2022 data), but it has taken a serious reputational hit. A recent survey of 100 top brands showed that Tesla’s brand reputation dropped from #11 in this ranking to #62. Not a great result in this survey for Tesla dropping […]
Credit to Author: Guest Contributor| Date: Wed, 24 May 2023 03:52:13 +0000
Tesla’s brand loyalty has been notably high compared to some automakers, and with recent price cuts, the company has made it appealing for many to stick with the brand. As some express concerns about the current macroeconomic conditions, increasing competition, and the CEO’s public persona, data show that Tesla’s brand loyalty still appears to be […]
Credit to Author: Guest Contributor| Date: Fri, 13 Sep 2019 03:50:29 +0000
Tesla made electric cars cool. The importance of that masterpiece of marketing is hard to overstate. It was the centerpiece of the company’s strategy from the very beginning, and it continues to be the heart of the brand’s appeal today