Electric Utes — Is Toyota Blind to Opportunity?
Credit to Author: David Waterworth| Date: Mon, 23 Jan 2023 06:53:04 +0000
Australian media is awash with news of companies transforming Toyota’s Land Cruisers and Hilux into electric utes. One must ask, is Toyota blind to this opportunity? It can’t be cheap to rip the guts out of a diesel fourby and replace it with electrics. Surely, Toyota could make a profit by building these trucks itself? […]
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