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Generac Pivots From Generators Into Residential Energy Storage & Solar At #SPI2019

October 4, 2019 admin batteries, clean power, demand response, Energy Storage, generac, grid, grid parity, grid storage, lithium-ion batteries, Massachusetts, microgrids, neurio technology, Off The Grid, pika, pwrcell, pwrview, rooftop solar, russ minick, Salt Lake City, Smart Grid, Solar energy, spi2019, Utah, vancouver

Credit to Author: Kyle Field| Date: Fri, 04 Oct 2019 15:21:17 +0000

We connected with Generac’s Chief Marketing Officer and president of its new clean energy business, Russ Minick, at SPI 2019, to talk about its big pivot into energy storage products to learn more about where that strategy came from. Right off the bat, Russ said that Generac had been eyeing the residential energy storage market for quite some time, but until recently, felt that, “it wasn’t worth the diversion of focus.”