Ford Expands Technician Training To Include BEVs

Credit to Author: Jennifer Sensiba| Date: Tue, 14 Jun 2022 22:04:04 +0000

In a recent press release, Ford tells us that it is expanding a training program for community colleges in two exciting ways. First, it’s going to include three new community colleges so that more students can get the skills to work on today’s vehicles. Perhaps more importantly (especially for our readers), Ford is expanding the […]

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Direct Sales: A Perfect Storm May Have Come For Auto Dealers

Credit to Author: Jennifer Sensiba| Date: Wed, 08 Jun 2022 17:35:57 +0000

I took the dogs on a long, long walk the other night. Along our meandering, unplanned route was a Ford dealer, something I’d usually drive past at 40 MPH and not pay a lot of attention to. Going by on foot was a very different experience. Where there were once dozens and dozens of vehicles […]

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Ford & Tesla Indicate EVs Might Be Selling Themselves

Credit to Author: Jennifer Sensiba| Date: Wed, 08 Jun 2022 06:21:21 +0000

Last week, a piece in Bloomberg told us that Ford is looking to do what Tesla does: not spend on advertising. Why? Because its EVs are already sold out for two years. With a second manufacturer considering ditching traditional advertising, it’s looking like EVs could be selling themselves, or that traditional advertising isn’t what it […]

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