From Tesla Killers To Unwitting Tesla Ads: The Uphill Battle Of Premium Legacy Brands Has Just Begun
Credit to Author: Carlo Ombello| Date: Tue, 28 Jan 2020 22:00:03 +0000
It was a favorite term of skeptics and detractors for years: the “Tesla killer.” The theory was that, as soon as premium carmakers started producing their own fully electric models, that would be the end for the fragile Californian startup. After all, how could Musk’s company even dream of competing with the century-old, giant automakers’ well-oiled machines
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