customer-centric

Credit to Author: REYNALDO C. LUGTU, JR.| Date: Wed, 26 Feb 2020 17:06:18 +0000

In recent years, customer centricity has recently emerged as part of an organization’s vision, mantra, strategy and corporate objectives. This is brought about by the fast-changing and diverse customer preferences. But customer centricity, as a concept and a practice, is nothing new. It was popularized by Lou Gerstner, the chief executive officer (CEO) of IBM […]