Eye Mo spearheads eye care awareness campaign
Millennials are being eyed by the leading eye care brand to lead its ‘Eyes Mo, Care Mo’ drive
The eyes, as William Shakespeare famously said, are the windows to your soul. Therefore the pair should be well taken care of to see through clearly.
Eye Mo Philippines’ #REDvolution aims to prompt millennials to believe in themselves in overcoming adversity
Leading eye drop brand Eye Mo Philippines launched last May its second National Eye Care Awareness Month via its flagship campaign “Eyes Mo, Care Mo,” the Philippines’ first awareness campaign on eye care.
The nationwide campaign highlights Eye Mo’s strong commitment to spreading eye care awareness by combating the five signs of eye irritation, namely, sore, itchy, red, watery, and dry eyes.
This year, the campaign which runs ‘til this month of August is appropriately dubbed #REDvolution.
While eye problems are usually associated among the older generation, this campaign aims to mobilize millennials to actively take part in a movement heralding the color red as color of love, and taking care of the eyes via Eye Mo’s Red Eyes Formula. The red variant is noted for quick relief of eye redness and minor discomforts caused by irritants.
“Millennials are highly exposed to eye irritants on the road, at work, and in school, which may affect their health and overall productivity,” said Earl Jayona, Sales and Marketing Manager for Eye Mo Philippines. “The campaign is a call-out to the youth, an encouragement to better take care of their eyes.”
Students join “Eye Mo’s Eyes Mo, Care Mo” campus tour
The campaign implements a series of promotional activities that took off with a medical mission anchored on the brand’s corporate social responsibility (CSR). The recent charitable event brought in renowned ophthalmologists to Barangay Payatas in Manila City to service roughly 1,000 residents in community-wide eye check-ups.
Eye Mo Philippines also partnered with TV5’s Alagang Kapatid Foundation for the CSR’s feeding program—donating breakfast, hygiene kits, and Eye Mo products.
Last year, Eye Mo Philippines pioneered the conception of the National Eye Care Awareness Month “to foster a stronger understanding of eye health and to address the growing need for eye care.” A study stated that about two million Filipinos are visually-impaired due to poor eye health.
Eye Mo also launched short documentary features on three millennials who each shared inspiring stories of struggle and success. The subjects are radio jock Nikko Ramos, SEA Games medalist Claire Adorna, and UP Aeta graduate Norman King.
The documentaries released through social media and other platforms serve as integral part #REDvolution banner with the aim to prompt millennials to believe in themselves in overcoming adversity.
Jayona added, “Change comes from within, and with these documentaries, we aim to remind the youth that just believing in oneself can inspire positive change. The eyes are the most neglected part of the body, and yet are the most important. We want to strengthen this information campaign … that taking care of your eyes is just as crucial as taking care of the rest of your body.”
Delighted to inspire people his age, Ramos shared, “I’d like to be able to be one of many voices that bridge the gap between generations. If you’re able to do that, you’re able to help people from both generations understand each other better.”
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