Top 25 winner Sharifa Khan serves on Canada’s Marketing Hall of Legends selection committee
Credit to Author: Canadian Immigrant| Date: Fri, 21 Apr 2023 21:26:22 +0000
Top 25 Canadian Immigrant Award winner from 2013, Sharifa Khan, the founder and CEO of Canada’s largest and oldest multicultural marketing agency, Balmoral Multicultural Marketing Inc., is on Canada’s Marketing Hall of Legends selection committee this year. Considered by many to be a pioneer of multicultural marketing in Canada, Khan was herself a recipient of this award in 2021.
Run by the American Marketing Association Toronto chapter (AMA Toronto), the awards honour the industry’s most outstanding visionaries, enablers, builders and mentors who’ve had a tremendous impact on the field of marketing throughout their careers. The Marketer-on-the-Rise award, a part of the program, celebrates Canada’s top up-and-comers — the next generation of influential marketing leaders.
“This year’s inductees into Canada’s Marketing Hall of Legends are all exceptional trailblazers. They represent a diverse mix of men and women from St. John’s to Vancouver, from agencies, brands, and differing marketing disciplines,” Khan says.
Khan is a champion of diversity and inclusion, given the shift in Canada’s demographics.
“As an immigrant who came here over 40 years ago, diversity in Canadian society was not heard of. It was only over these past 30 years of continuous immigration that the landscape and fabric of Canada have changed dramatically,” says Khan. “It is now that governments, corporates, and brands start recognizing diversity in our Canadian society is all so necessary. It is the entrepreneurial and cultural diversity all these immigrants brought to Canada that has contributed to the growth and vibrancy of Canada to date.”
In addition to their induction into Canada’s Marketing Hall of Legends, award winners will participate in AMA Toronto’s popular Legendary Leadership Series of live events, featured CMHOL content, and the new video series “Legend’s Journey.”
Click here to learn more about the awards and meet Canada’s newest Marketing Legends.
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