Franchisers tackle 4th Industrial Revolution at FAPHL 2020
Credit to Author: The Manila Times| Date: Mon, 10 Feb 2020 16:35:08 +0000
Overcoming the challenges and harnessing the opportunities being presented by the so-called Fourth Industrial Revolution (FIRe) to the domestic franchising industry will be the overarching theme of the 2020 edition of the Franchise Asia Philippines (FAPHL), recognized globally as Asia’s biggest and grandest franchising event, on March 25 to 29 at the SMX Convention Center-Manila.
The Philippine Franchise Association (PFA) said it adopted the theme “Franchising on FIRe” for the 2020 FAPHL to send the message that the industry is bent on emerging from this Industry 4.0 baptism of fire a more vibrant and stronger catalyst of inclusive growth in the country.
“We are now at the dawn of the Fourth Industrial Revolution,” said PFA President Sherill Quintana, “and we would like to help the franchising sector prepare for the challenges and the opportunities ahead. Like fire, Industry 4.0 can destroy businesses by making them irrelevant because of disruptions,” she explained.
The 4-in-1 franchising event will feature:
A two-day international conference that will present global best practices and business solutions by renowned experts (March 25 to 26);
A three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts (March 27 to 29);
Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises (March 27 to 29);
A two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising (March 23 to 24).
“This is also the reason why digitalization takes center stage in the holding of our franchise event this March,” Dom Hernandez of Potato Corner, who is the overall chairman of Franchise Asia Philippines 2020 shared.
For more information, visit www.franchiseasiaph.com or www.facebook.com/franchiseasiaph.