SM Cinema receives Brand of the Year Award from London’s World Brand Forum

January 12, 2020 admin public square

Credit to Author: The Manila Times| Date: Sun, 12 Jan 2020 16:57:11 +0000

SM Cinema’s commitment to push experiential marketing to a new level has been recognized by London-based award giving body World Brand Forum.

SM Cinema has been named Brand of the Year 2019-2020 in the World Branding Awards held in Kensington Palace in London this 2019. SM Cinema was included in the winning brands in the National Tier, cementing its reputation as brand that upholds world-class standards in cinema and exhibition for Filipino moviegoers. SM Cinema also previously won in the same tier in 2017 to 2018.

World Branding Awards’ selection process is based on brand valuation, public online voting, and market research. The non-profit award-giving body recognizes global and international brands brands for excellency in branding initiatives. SM Cinema and SM Supermalls are among three Filipino brands to receive an accolade.

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