OPPO gets 28% PH market share, launches Reno2 Series
Credit to Author: LEA MANTO-BELTRAN| Date: Fri, 18 Oct 2019 16:20:02 +0000
OPPO has gained more ground in the domestic market for mobile phones, capturing a 28-percent market share in the second quarter of this year.
“According to the recent data of analyst firm Canalys, OPPO became one of the market leaders in Southeast Asia in Q2 (second quarter) 2019 and it took over the Philippine market with a … 28-percent market share,” OPPO Vice President for Channel Sales Zen Han said during the grand launch of the Reno2 Series smartphones in Makati City on Thursday.
The Reno2 Series models launched were the Reno2 and the Reno2 F. Han also introduced the OPPO ENCO Q1, its first wireless noise-canceling headphones.
The report showed that for the overall Southeast Asian market, OPPO was second, shipping a total of 7.3 million units, its best-ever quarterly performance in the region for a 49-percent year-on-year growth.
OPPO Philippines Marketing Director Raymond Xia presented the new OPPO Reno2 series that is considered a breakthrough in videography, making it appropriate for the domestic market with the rise of vlogging and video streaming activities in the country.
“With the quick rise of storytelling in the form of videos, may it be on video streaming sites or social media platforms, we saw a need for smartphones that can deliver top-quality video output,” Xia said.
OPPO could justify its claims as the “selfies expert” brand with its products having high-quality quad camera setup with wide-angle, primary camera and long focus lenses, with equivalent focal lengths of 16 millimeters (mm), 26mm and 83mm, respectively.
“It’s bound to take smartphone vlogging to the next level with its powerhouse features,” OPPO Brand Manager Chiqui Banawan said.
The latest iteration of OPPO’s products are jampacked with top-notch video-focused specs such as the Quad Rear Camera setup capable of up to 20 times digital zoom, Ultra Steady Mode, Ultra Dark Mode, among other features. These high-grade features allow users to create quality videos, and ultimately spark creativity in sharing stories.
Alongside the Reno2 Series launch, notable vloggers and content creators were introduced as the official brand ambassadors: actors Gabbi Garcia and Mikael Daez, and globe-trotting adventurer Daniel Marsh.
With a mix of old and new storymakers onboarded, OPPO also launched the“100 Moments” digital campaign that gives a glimpse of 100 diverse stories, all creatively captured with the Reno2.
Each distinct story is open for viewing online through the hashtag #AnyoneIsAStorymaker.
The Reno2 is powered by Qualcomm Snapdragon 730G that guarantees smoother performance that is even boosted with its 8 gigabytes (GB) of RAM and 256 GB of internal storage. Meanwhile, the Reno2 F is powered by MediaTek Helio P70 that gives the user a superior smartphone performance that seamlessly work greater with its 8 GB of RAM and 128 GB of internal capacity. Both units are enhanced with the VOOC 3.0 technology that ensures faster charging time yet longer-lasting use with its 4,000-mAh battery capacity.
Reno2 retails at P28,990 while Reno2 F retails at P19,990. Pre-order starts from October 18 to 24 and will officially be available on October 25 in select OPPO stores nationwide.