Brady joins Mahomes, LeBron, Reynolds as a celebrity soccer club owner
Credit to Author: Chris Wright and Gustav Elvin| Date: Thu, 3 Aug 2023 10:55:37 EST
Coming somewhat out of the blue (if you’ll excuse the pun), it has been announced that NFL legend Tom Brady has become a shareholder in Championship side Birmingham City.
Brady, a former quarterback for the New England Patriots and Tampa Bay Buccaneers, has entered a partnership with The Blues’ new owners to become a minority stakeholder in the club.
The seven-time Super Bowl champion brought his long and successful NFL career to an end in February when he retired at age 45. He turned 46 on Thursday.
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“Birmingham City is an iconic club with so much history and passion, and to be part of the Blues is a real honor for me,” Brady said, effortlessly pronouncing the club’s name like a local (“Birming-uhm“) as he did so.
“I’ve been part of some amazing teams in my day, and I’m looking forward to applying my perspective to create that same success here in Birmingham.”
Welcome to the Blues family, @TomBrady! 💙 pic.twitter.com/ppPyLc6Zsf
Having previously been owned by a Chinese consortium, City were taken over in July by American businessman Tom Wagner and his US-based Shelby Companies Limited.
In a welcoming statement, Wagner said that Brady will not only chair Birmingham’s new advisory board but also have a direct impact on the club’s men’s, women’s and academy teams as well as their global marketing and commercial efforts.
And with that, Brady joins the ever-lengthening list of sporting superstars and celebrity names who have taken ownership stakes in soccer clubs.
Whether it is ex-footballers such as David Beckham (Inter Miami CF), dominant athletes in other sports such as Patrick Mahomes (Sporting KC), Kevin Durant (Philadelphia Union) and LeBron James (Liverpool), music icons from Elton John (formerly the chairman of Watford) to Christina Aguilera (Angel City FC) or Hollywood stars including Ryan Reynolds (Wrexham), Will Ferrell (LAFC) and Natalie Portman (Angel City FC), club ownership is becoming an increasingly appealing proposition to celebrities.
It might be a passion for the sport, a personal connection, strictly business or, frankly, just because they can, but we are seeing more and celebs dipping their toes into football ownership for all sorts of reasons. In that vein, we looked at other celebrities who have ownership stakes in football clubs around the world.
This article has been updated since it was first published June 16, 2020
NFL legend J.J. Watt and former United States midfielder Kealia Watt announced that they had become minority investors in Burnley in May 2023, shortly after the English club had won the second-tier Championship and with it secured promotion back to the Premier League. The pair attended some matches at Turf Moor as Vincent Kompany’s side returned to the top flight just a year after being relegated, but it’s not just the men’s team that they have their eye on. Kealia Watt said: “In the US, I’ve seen the NWSL grow into something really incredible, and we’d love to be a part of growing the women’s team here and be a part of their journey.”
In February 2022, Christina Aguilera became one of the most recent high-profile additions to the star-studded ownership group at NWSL franchise Angel City FC alongside Natalie Portman, Jessica Chastain, Jennifer Garner, Eva Longoria, Serena Williams and many prominent former members of the USWNT such as Abby Wambach, Mia Hamm, Shannon Boxx and Julie Foudy.
U.S. television personalities Kelly Ripa and Mark Consuelos took the slightly unorthodox decision to become part-owners in a small, lower-league Italian team earlier this year after purchasing shares in Campobasso, who played in the regionalised fifth tier, one rung below Serie D. Nicknamed “Lupi” (“Wolves”), Campobasso played in Serie B during the 1980s but have never since managed to rescale those lofty heights, going through several collapses and reformations in the meantime. Indeed, the club were banned from participating in the Italian league system altogether at the end of the 2020-21 Serie C season due to “administrative irregularities. They then merged with another local side to re-enter the pyramid in the fifth tier. With Ripa and Consuelos on board, the Lupi immediately set about clawing their way back up the league and quickly sealed promotion to Serie D in 2022-23 after topping the table for the majority of the campaign.
Super Bowl Champion. NFL MVP. And now the newest member of the @SportingKC ownership group!
Welcome, @PatrickMahomes, to @MLS! pic.twitter.com/02QhQKrAGs
Not content with merely being the Kansas City Chiefs’ star quarterback, Mahomes is also part of the ownership groups of his adopted city’s MLS and NWSL teams. Mahomes joined the ownership group of the Kansas City Royals baseball team in 2020, purchased a stake in SKC in 2021 and in January 2023 it was announced that he had become the first active NFL player to have equity in an NWSL club. “I am thankful for the chance to join my wife as part of the Kansas City Current’s ownership team,” the Super Bowl LIV winner said. “Brittany and the Longs have done an incredible job building a world-class organization. I am excited to join another championship-caliber club as it continues to make history.”
We’d like to welcome our new shirt sponsor, you may have heard of them 👀@TikTok_UK | @TikTok_US
🔴⚪ #WxmAFC pic.twitter.com/JgJs6QUj7H
Actors Reynolds and McElhenney joined forces to spearhead a surprise Hollywood takeover of Wrexham in November 2020, with the club sitting 14th in the fifth-tier National League. The 157-year-old Welsh club have been playing non-league football since 2008 when they last dropped out of the Football League, but that didn’t dissuade Reynolds and McElhenney from vowing to awake the “sleeping giant” and transform the Red Dragons into a “global force.” Wrexham went on to finish eighth in 2020-21, missing out on the playoffs by a single point, some way short of their highest-ever league finish: 15th in the old Second Division (now the Championship) back in 1978-79. The duo have been having lots of fun in their new role as sports owners, and a Disney+ show about their adventures at The Racecourse Ground called “Welcome to Wrexham” has proved to be a huge success among fans.
NBA superstar Kevin Durant announced in June 2020 that he had purchased an ownership stake in Major League Soccer’s Philadelphia Union. The Brooklyn Nets forward and former NBA MVP bought an initial 5% stake in the club with an option to purchase an additional 5% in the future. The move “just made sense” according to Durant, who twice previously made attempts to join the ownership group of D.C. United. “I’ve been a fan of the sport, and then seeing how fast the popularity of the league was growing, seeing more fans pop up in different cities around the country, and then seeing how these franchises impact the city’s businesses and people individually was very intriguing,” Durant told ESPN in an exclusive interview at the time. Just a few months after Durant came on board, the Union claimed the Supporters’ Shield as the first-place team in Major League Soccer’s regular season.
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The Los Angeles Lakers superstar has won four NBA titles, four league and finals MVP awards and has been an All-Star 17 times, and also owns a minority stake in Premier League club Liverpool. The future Hall of Famer bought 2% of the Merseyside club in 2011, and has that investment paid off! In 2018, Business Insider reported that James’ $6.5m investment was worth $32m. Since then, Liverpool have won the Champions League and been crowned Premier League champions for the first time in 30 years, so suffice to say, James has over 32 million reasons to belt out “You’ll Never Walk Alone.”
LAFC is preparing for its fifth season in MLS, but the Los Angeles new boys already have a real Hollywood feel to them. While the majority of the club is owned by local investors Brandon Beck, Larry Berg and Bennett Rosenthal, comedian Will Ferrell, NBA Hall of Famer Magic Johnson, ex-USWNT legend Mia Hamm and Hamm’s husband and former MLB All-Star Nomar Garciaparra all also own a stake in The Black and Gold. On the field, LAFC has been one of the league’s best and most exciting clubs since its inception, winning the Supporters’ Shield in 2019, while off it there have been plenty of laughs thanks to Ferrell. The former “Saturday Night Live” star — also a Chelsea supporter — marked the side’s first-ever contest by conducting an interview with ESPN as “Anchorman” character Ron Burgundy.
Durant’s former Oklahoma City Thunder teammate James Harden purchased a 5% stake in the Houston Dynamo in July 2019. The Dynamo, who also count former world champion boxer Oscar de la Hoya among their owners, missed the playoffs in Harden’s first season aboard but are valued at a lofty $475m. The club even made him feel at home by giving their entire roster “The Beard” treatment on the club’s official site.
BeardApp > FaceApp pic.twitter.com/JlOUbyoE84
An ever-present at Vicarage Road, the British pop icon has owned Watford on two separate occasions, first from 1976 to 1987 and later from 1997 to 2002. Still an honorary life president of the club, John regularly attends Watford home matches and even had a stand named after him in 2014. John’s first spell as chairman coincided with Watford rising from the fourth tier to the top flight, highlighted by a second-place finish in 1983 and an FA Cup final run in 1984. The artist’s hit “I’m Still Standing” was named the Hornets’ official club anthem in 2019, while John’s son Zachary joined Watford’s Academy in 2018.
The actor, comedian and game show host became one of the first American celebrities to get into soccer ownership when he bought a 7.5% stake in MLS expansion side Seattle Sounders in 2007. An avid Cleveland sports fan, Carey first became interested in soccer after visiting Spain and his love for the game has only blossomed from there. The “Whose Line Is It Anyway” and “The Price Is Right” host’s involvement with the Sounders has been fruitful as Seattle has won two MLS Cups (2016, 2019) and emerged as one of MLS’ most valuable clubs. Carey is not an absentee owner, either, as he regularly attends home games and serves as the president of Sounders FC Alliance, the club’s official membership group.
“All right, all right, all right.” The “Dazed and Confused,” “The Lincoln Lawyer” and “The Wolf of Wall Street” star bought into his beloved college city’s foray into soccer in 2019. Austin FC then joined MLS in 2021, making their league debut with a fairly underwhelming run of six straight defeats. Arguably, the franchise had already scored their first major victory by managing to get McConaughey — the unofficial mayor of Austin — on board in the first place. Their first league points came courtesy of a resounding 4-1 drubbing of Portland Timbers in early July. This was after McConaughey had delivered a motivational drum performance before the previous home game against San Jose Earthquakes in scenes eerily similar to his chest-thumping, rhythmic-humming, trance-like cameo in “The Wolf of Wall Street.”
Everything Zlatan does seems to make headlines, so it was no surprise that the brash striker’s announcement that he was buying 25% of Swedish club Hammarby in 2019 ruffled some feathers. A product of the Malmo youth system, Ibrahimovic’s decision to invest in a rival club like Hammarby was labeled a “betrayal” in Malmo and even provoked Malmo supporters to vandalise and then topple a statue of the striker outside of the club’s home ground. Zlatan wasn’t too fazed by the backlash, calling the group “kindergarten level.” Remember, this is a man who has compared himself to lions, Ferraris and even God!
They love their sports and stars in Seattle, so it is fitting that Seahawks quarterback Russell Wilson and wife and Grammy award-winning singer Ciara joined the Seattle Sounders ownership group in 2019. At their unveiling as owners, the Pro Bowl QB called soccer a “transformational sport” and added that the unifying power and inclusiveness of the sport played a huge part in the couple’s decision to get involved.
Real Valladolid are a rather inconspicuous club, having flip-flopped between Spain‘s Primera and Segunda Divisions for much of their history. That didn’t deter Ronaldo. The Brazil legend, who won two World Cups and two Ballon d’Ors during his illustrious playing career, bought a 51% share in the Spanish club in 2018 for €30m and now holds an 82% stake in the Blanquivioletas. Valladolid lasted three seasons in LaLiga before they were relegated last season.
One of the world’s most popular and successful DJs, Diplo is another celebrity who has a real affection for “The Beautiful Game.” The three-time Grammy award winner bought a stake in USL side Phoenix Rising in 2016 and makes up a star-studded ownership group that includes Chelsea legend Didier Drogba, Fall Out Boy bassist Pete Wentz and ex-MLB pitcher Brandon McCarthy. The club still has designs on joining MLS, and previously featured Diplo’s record label Mad Decent as a jersey sponsor.
Ex-NBA star Steve Nash’s love for football is well-documented, with the former point guard a die-hard Tottenham Hotspur supporter and an occasional Champions League analyst. Born in South Africa, Nash comes from a soccer family. His brother Martin earned 38 caps for Canada, while his sister Joann captained her college soccer team for three years. The former Phoenix Suns star and two-time NBA MVP first bought into his hometown Whitecaps back in 2008 and then Spanish side Mallorca in 2016. Nash’s investment in Mallorca (he was part of a group that purchased a $21m stake) has proved a masterstroke as Mallorca has earned back-to-back promotions and this season are back in La Liga for the first time since 2013.
The “Class of ’92” consisting of David Beckham, Gary Neville, Phil Neville, Ryan Giggs, Paul Scholes and Nicky Butt rose to prominence in Manchester almost 30 years ago, winning a combined 120 trophies at Old Trafford under legendary boss Sir Alex Ferguson. In 2014, five of the six returned to the Manchester area to purchase eighth-tier Salford City, whose ground resides just 5 miles away from the bright lights of “The Theatre of Dreams.” Beckham joined his former teammates by also buying a 10% stake in 2019, and the club has flourished since. Salford, thanks largely to the financial backing from the Class of ’92, earned four promotions in five seasons to reach the fourth tier (League Two) and the Football League for the first time ever. The club unveiled a new stadium in 2017 and are the subject of the docuseries “Class of ’92: Out of Their League,” which is available on Netflix. Beckham has also struck out on his own, and he is the president and co-owner of MLS club Inter Miami.