Stars, vloggers headline Go Negosyo tourism summit
MANILA, Philippines — Top travel vloggers and influencers who have made significant contribution and positive impact to the country’s tourism industry through their social media content will be recognized during the Go Negosyo Tourism Summit 2023 at SM Seaside City in Cebu City on May 6.
This was revealed by Go Negosyo founder Joey Concepcion who stressed that social media travel and tourism influencers have played a key role in promoting the country’s various tourist spots, not just locally, but also internationally.
“Influencers and content creators are important,” he said.
“This is an area that will really help our MSMEs. We hope to have more content creators to market the Philippines in terms of having the best beaches, the friendliest people, even the best food in Asia,” he said.
Through the internet, domestic and local tourists can see more of what they can expect when they visit more places in the Philippines, he added.
Top travel storytellers will gather in a roundtable discussion on “The Power of Storytelling.” Travel content creators include Bogart the Explorer, Kyle “Kulas” Jennermann of “Becoming Filipino,” Carl Chuidian of “The Chui Show,” Angelica Gapit of “Angelica and Aileen Wanders” and Herbie Arabello of ”NSTV Travel Vlog.”
A special award for travel vloggers and influencers will give recognition to inspiring travel content creators who have made significant contributions to the country’s tourism landscape through social media.
Aside from influencers and vloggers, 20 enterprises operating in the tourism industry will also be recognized via the “Inspiring Tourism Entrepreneurs Awards” for their role in promoting the country’s tourism industry.
The winners will come from MSMEs in accommodations, tour services, unique attractions, food tourism, retail and services, community-based cultural tourism and sustainable tourism/ecotourism.
Concepcion said vloggers and influencers have contributed directly to the recovery of the country’s tourism industry from following the travel restrictions brought on by the pandemic lockdowns.
“Through their help, our tourism numbers are now returning to pre-pandemic levels while many income opportunities have opened for our MSMEs in various parts of the country,” he said.
Co-presented by the Department of Tourism and the Tourism Promotions Board with venue partner SM Seaside City and support from the Cebu Chamber of Commerce and Industry, the summit will gather industry experts, policymakers, entrepreneurs and other stakeholders in the travel and tourism sectors.
Cebu Gov. Gwendolyn Garcia and Tourism Secretary Christina Garcia-Frasco will deliver special messages of encouragement.
Panel discussions led by key government officials and industry leaders will likewise be held during the event.
Panelists include ASEAN Tourism Association president Eddy Soemawilaga, Cebu City Mayor Michael Rama, General Luna Mayor Sol Matugas, Panglao Mayor Edgardo Arcay, PCCI director for tourism Samie Lim, AirAsia CEO Ricky Isla, Cebu Pacific president Alexander Lao, Henann president Alfonso Chusuey, internationally renowned designer Kenneth Cobonpue and Philippine Hotel Owners Association executive director Benito Bengzon.