Harness the ‘Power of 3’ in communications

Credit to Author: Murali Murthy| Date: Tue, 06 Sep 2022 23:31:49 +0000

Communication is an important skill in any environment that involves human interactions. However, when it comes to communication in the workplace, good communication is absolutely essential to personal and business success. It can instantly boost morale, engagement, productivity, and satisfaction.

Good communication is key for better team collaboration and cooperation. But without a proper structure, most conversations in the workplace including business presentations end up rambling and are ineffective. Here is a proven strategy to unleash the full potential and enhance communication in your everyday interactions in the workplace.

The ‘power of 3’

The human brain absorbs and remembers information more effectively when it is presented in threes. This is a surprisingly simple, but effective principle captured neatly in the Latin phrase “Omne Trium Perfectum”. It means that everything that comes in a set of three is perfect and complete. The power of three in communications can simplify, clarify, and make your information stick.

The rule of three also dictates how we communicate with each other in daily conversations. Yes, when it comes to written and verbal communications, the power of three is an impactful technique that you can (and should) indeed learn, practice, and master. In most cultures, the structure of threes is deeply embedded as an easy way to remember things.

For instance, in oral communications the outline of an effective speech should have three sections: an introduction, body and conclusion. Have you noticed that all good stories have a beginning, middle, and end.

The power of three is the secret of effective communication anywhere. People find it easier to follow when messages are broken down and structured in sets of three. Using the power of three helps you simplify, provide balance, and engage your audiences.

Establishes logic and simplicity.  Messages in threes are easier for your audience and you to stay on track. It provides balance and order. And there is a clear expectation of how much they need to listen and how you are progressing. 

Keeps your audience engaged.  The audience stays engaged because the communication flows like chapters in a book. People pay attention as it signals that something memorable is coming. 

Repetition is easy. By using the power of three, you can share concepts more thoroughly, highlight key points, and enhance the prominence of your message. Plus, repetition is easy, making your message more memorable and persuasive.

Three steps to make the power of three work for you:

• Start with a simple, benefit-laden headline for your presentation. A strong headline expressed with clarity makes your audience aware of your idea, message, product or service.
• Follow this up with three key messages supporting your primary theme. When you have more than three, you can still classify them into three categories.
• Summarize by creating three supporting points for each message. You can use a combination of facts, statistics and anecdotes.

From one-on-one conversations to elevator pitches to board meetings to full presentations, you can use the power of three in almost any scenario. This will also inspire your peers and even leaders to develop their messaging in the same way.

Comprise your message in three significant points – and repeat your key points to give your presentation the maximum impact. Go ahead, inform, inspire and engage your audiences effectively. The power of three is one of the most simple and effective ways to make them remember you and your words!

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