Intl franchise association chairman to keynote Faphl 2020 conference
Credit to Author: The Manila Times| Date: Fri, 21 Feb 2020 17:55:58 +0000
THE two-day international conference, set on March 25 and 26, is one of the four major components of the weeklong Franchise Asia Philippines (Faphl) 2020. The other three are the three-day
International Franchise Expo (March 27 to 29), Educational Seminars (March 27 to 29) and a two-day Certified Franchise Executive (CFE) Program (March 23 to 24).
Players in the local franchise industry hope to draw inspiration from International Franchise Association Chair Catherine Monson when she delivers the keynote address at this year’s International Franchise Conference with the theme “Franchising on FIRe: Achieving Excellence in Franchising.”
“Ms. Monson is a highly regarded icon of the franchising world, so we are sure that the wisdom she will share with us will provide inspiration to the franchise industry as we tackle the challenges and opportunities presented by the Fourth Industrial Revolution, or what we now refer to as FIRe,” said Philippine Franchise Association President Sherill Ramos Quintana.
Monson’s impressive work in the franchise industry is reflected in the numerous awards she has garnered in her illustrious international career.
Monson’s presentation will follow another keynote address to be delivered by Senator Aquilino “Koko” Pimentel 3rd, who chairs the Senate committees on Foreign Relations and Trade, Commerce and Entrepreneurship.
The conference features over 80 experts, 7 plenary sessions, 15 breakout sessions and 40 roundtable discussions. Also presenting are experts representing renowned brands, including Shopee,Lalamove, Angkas, Lazada, Zomato, Kasa Arkhitekton, McDonald’s and Jollibee.