Style Q&A: Vancouver-based Lunazen Sleep creates 'ultra-luxe' mattresses using soy-based foam and Canadian steel coils
Credit to Author: Aleesha Harris| Date: Thu, 30 Jan 2020 19:00:09 +0000
Bed-in-a-box-style mattresses have changed the way many people shop for their bedroom essential.
But, according to Bindy Baidwan, chief executive officer of the Vancouver-based mattress company Lunazen Sleep, there can be some issues surrounding compressing a mattress down into a shippable box.
The company’s website highlights three main reasons to reconsider a compressed mattress including the rolling and folding causing damage to the memory foam; the downtime required for a mattress to expand after removing it from the box; and the inability to compress a “high-quality” mattress that uses a hybrid construction of memory foam and coils.
We caught up with Baidwan to learn more.
Q. What is Lunazen Sleep?
A. Lunazen Sleep Inc. is an ultra-luxury online Canadian mattress company located in Vancouver. Our focus is on producing an ultra-luxury handcrafted mattress at an affordable price.
Q. What makes it different from other mattress brands?
A. First, Lunazen Sleep Inc. is the only mattress company online where our ultra-luxury mattress is made in Canada and not compressed into a box.
Second, our technology. Starting from our soy-based foams to our pocket coils made in-house with Canadian steel, and our Zen-M Gel memory foam — our engineers have engineered this mattress to perfection. Its also made to order.
Q. Who is the target customer?
A. Anyone age 30-plus.
Q. What is one thing you wish more people knew about buying a mattress?
A. How the mattress is made. How we focus on exceptional quality to the last detail and use only the highest of quality — from start to finish.
Q. Where are the products designed and made?
A. In Vancouver.
Q. What is the price range for Lunazen products?
A. From $799 to $1,499.
Q. And where can people check them out?
A. We are an online company for now, so online at lunazen.ca.
Q. What’s next?
A. To continue to grow and let people become truly aware of how superior our brand is compared to others.