Fairmont’s new global brand ambassador is film icon Susan Sarandon
Credit to Author: The Manila Times| Date: Mon, 27 Jan 2020 17:32:16 +0000
OSCAR-winning actress and UNICEF Goodwill Ambassador, Susan Sarandon, is the new face of Fairmont Hotels and Resorts. She will star in a global brand campaign that will portray the transformative power of travel, connecting Fairmont’s history and majestic hotels with modern sensibilities and the dreams of a new generation of travelers.
“Fairmont and Susan Sarandon share a spirit of adventure, a passion for thinking globally and acting locally and a history of turning words into action,” said Sharon Cohen, Fairmont Hotels & Resorts vice president.
The collaboration between Ms. Sarandon and the Fairmont brand will focus on their shared values. Both Fairmont and Ms. Sarandon are dedicated to professional excellence and award-winning achievement.
“It is a privilege to work with Fairmont, a company for whose values I have great respect and whose extraordinary hotels are a joy to experience,” said Ms. Sarandon. “Together we hope to convey a sense of life as a grand journey that we hope will be meaningful and inspiring to guests and fans of Fairmont around the world.”
Ms. Sarandon consistently portrays strong characters with independence, grace and great authenticity — qualities that Fairmont holds in high esteem. The new partnership with Ms. Sarandon further builds on Fairmont’s history of connections in the world of cinema.
Fairmont also shares Ms. Sarandon’s commitment to environmental concerns and her passion for exploration. Fairmont’s pioneering approach to hospitality extends to its mission for preserving and protecting the landscapes it calls home.