Ph sales in CIIE reach $300 million
Credit to Author: Anna Leah E. Gonzales| Date: Tue, 12 Nov 2019 18:22:42 +0000
Philippine exhibitors booked around $300 million in sales at the 2nd China International Import Exposition (CIIE), more than twice the $124 million recorded sales last year.
In a statement on Tuesday, the Department of Trade and Industry (DTI) said top sellers were fresh bananas, pineapples, mangoes and durian. Not to be outdone were processed fruits and nuts, and other coconut-based products.
A total of 32 food exhibitors participated in this year’s CIIE.
“The big jump in sales since the last CIIE proves that China sees the Philippines as a significant source of agricultural and other products. This motivates us to continue our efforts in getting more exhibitors to the CIIE, as well as improving trade relations and market access through the conclusion of the Regional Comprehensive Economic Partnership (RCEP),” Trade Secretary Ramon Lopez said.
“Suppliers, on their part, should increase their production to answer the demands of the Chinese market,” he added.
The CIIE 2019 is a trade fair held in autumn in Shanghai and is the world’s first import-themed national-level expo. Staging of the fair started last year.
The total exhibition area of the CIIE exceeds 240,000 square meters and attracts an average of 150,000 professional buyers, with more than 100 participating countries.
With the huge opportunity in the Chinese food market, Lopez has advocated for continued, stronger and effective presence in the CIIE through strategic positioning of Philippine products to serve the upgraded requirements of Chinese consumers.
Anna Leah E. Gonzales