Patagonia Launches Patagonia Action Works, A New Digital Platform To Help Protect The Planet
Credit to Author: The Beam| Date: Wed, 02 Oct 2019 19:30:47 +0000
Published on October 2nd, 2019 | by The Beam
October 2nd, 2019 by The Beam
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Patagonia Action Works supports environmental activism by connecting people to local grassroots organizations in Germany, across Europe and the US.
Outdoor company Patagonia just launched Patagonia Action Works in Europe, a digital platform that connects its community to local grassroots organizations working to save the planet.
Patagonia National Park Volunteer Program | Photo: Eugenie Frerichs
The Europe-wide launch follows the huge success of the platform in North America, where it has seen half a million people take action to support environmental issues and enabled users to volunteer time and skills, join events, sign petitions, and donate to conservation causes.
It comes at a time of unprecedented environmental threats and an increasing demand from the German public, politicians, and businesses, for urgent action to address the climate crisis. The recent climate movements in Europe and Germany have demonstrated growing urgency to protect the planet, something that Patagonia Action Works facilitates by connecting people with purpose-driven organizations to mobilize collective action.
Patagonia. Photo: Jan Pirnat
The online community-based platform is the next chapter in Patagonia’s 45-year history of activism, and a giving program, , a global movement created by Patagonia founder Yvon Chouinard and conservationist Craig Mathews. Patagonia’s support of grassroots environmental organizations around the world has totaled more than $100 million and has reached thousands of groups. Many of the not-for-profits operate with limited resources, and through Patagonia Action Works, the Company aims to make these groups more effective and powerful than ever before.
Patagonia Action Works will highlight and support the work of NGOs facing the most pressing environmental challenges. Mihela Hladin Wolfe, Patagonia’s Director of Environmental Initiatives, EMEA, says, “We’ve lost faith in world leaders to act on the climate crisis in time. The public wants to know what they can do, and this platform allows them to take action, in the communities where they live. Patagonia Action Works enables people to fight for the issues they are passionate about.”
Liset Meddens, Director, Fossielvrij in the Netherlands, says: “Action Works connects us to groups around the world and in Europe that are fighting the same fight and citizens who want to stand up to the power of the big fossil fuel companies. Action is absolutely necessary.”
Patagonia has a history of supporting environmental activism in Europe, including two recent campaigns Save the Blue Heart of Europe, and Artifishal, to protect wild rivers and fish populations.
The company gained world headlines in 2017 for filing a lawsuit against the President of the United States of America, Donald Trump, for illegally reducing the size of two National Monuments.
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