The It List: Joe Fresh Jilly Jacket
Credit to Author: Aleesha Harris| Date: Mon, 19 Aug 2019 17:44:58 +0000
The product: Joe Fresh Jilly Jacket
Why we love it: Kelowna-based lifestyle influencer Jillian Harris has teamed up with Canadian fashion brand Joe Fresh for a pretty-in-pink collaboration that’s sure to resonate with her legion of loyal followers.
The Jilly Jacket, $79.
For the partnership, Harris has created the limited-edition Jilly Jacket, a pink-hued puffer topper from the brand’s new PrimaLoft collection. The design features functional elements such as a hood, thermal insulation for added warmth and a water-resistant, breathable exterior. (And, did we mention it’s pink?)
“The Jilly Jacket is a perfect fall staple and the PrimaLoft collection offers a range of styles for the whole family to enjoy,” Harris said in a new release. ” I can’t wait to share how I style the Jilly Jacket throughout the fall!”
In addition to the jacket design, the collaboration sees Joe Fresh and Harris partnering with Mamas For Mamas, a charitable organization that aims to provide support for mothers and children in low-income households, by providing PrimaLoft jackets to help the families prepare for the winter ahead.
If the Jilly Jacket sells out (as many of the designs associated with Harris‘ capsule collections do) after its initial release on Aug. 22, the Joe Fresh PrimaLoft Collection will continue to be available to shoppers with a range of styles including Lightweight Vests, Packaway Puffers, Hooded Puffers, Parkas and more — priced from $39 to $129.
The price: $79
The retailer: Joe Fresh stores; joefresh.com