Celebrities define lifetime partnerships in ‘Kaakbay’
Credit to Author: The Manila Times| Date: Sat, 20 Jul 2019 20:54:24 +0000
Piolo, Iñigo, Enchong, Matteo and Charo get deep in personal campaign
A set of videos showing the lives of some of the country’s most popular celebrities is at the center of a campaign called “Kaakbay: Stories of Lifetime Partnerships.”
Co-created with Sun Life Financial, Piolo Pascual, Inigo Pascual, Enchong Dee, Matteo Guidicelli, and Charo Santos-Concio reveal in a deeply personal campaign how their lives were made brighter with the help of their respective lifetime partners, who believed in them, supported them and inspired them.
“It was a very emotional experience developing my video with Sun Life. When I saw the finished product, I couldn’t help but cry,” Dee confessed.
“This is as real as it gets. The authenticity of emotions was clearly captured in the videos, and I look forward to sharing it with everyone,” Guidicelli echoed the same sentiment.
Meanwhile, Santos, popularly known as the host of the long running biographic show, “Maalaala Mo Kaya (MMK)” on ABS-CBN, marveled at the experience of sharing her own story.
“Seeing an important part of my life immortalized through the video brought back so many memories that I share with my lifetime partner,” she said. “It was unnerving at first but in the end, it was a beautiful way to pay tribute to someone who impacted my life in so many ways.”
Embodying lifetime partnerships
Pascual, a long-time client and brand ambassador of the company, highlighted that his own relationship with Sun Life is truly one that can be defined as a lifetime partnership.
“Sun Life has been my lifetime partner in every step of my journey. A ‘kaakbay’ in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” he said. “I hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partner.”
Through the stories of lifetime partnerships shared by said celebrities, Sun Life hopes to encourage Filipinos to find that partner who will help them shine to their full potential.
“Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey. We are committed to helping them make life brighter,” Sun Life Chief Marketing Officer Mylene Lopa said.
Lopa emphasized that all the brand ambassadors are long-time Sun Life clients as well.
“This brings truthfulness to their testimonies of having found a lifetime partner – a ‘kaakbay’ – in Sun Life in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories to Filipinos,” she said.
Meanwhile, the soundtrack for the campaign, also titled “Kaakbay,” is written and performed by Iñigo himself. The music video will be shown on Myx soonest.
“It’s a song you can dedicate to an important person in your life,” he said. “We don’t always tell our loved ones how much we appreciate them, but I hope that this song and our own ‘Kaakbay’ videos will inspire everyone to express just how much their loved ones mean to them.”
Lifetime financial security
“Providing our clients with lifetime financial security is the core of our mission. In fact, Sun Life pioneered life insurance in the Philippines 124 years ago so that Filipinos can enjoy its benefits.
This advocacy is complemented by our products and services, which we have diversified through the years to serve even their health and wealth needs,” Lopa said. “And we will not stop there. As our clients’ lifetime partner, Sun Life will continue to innovate and improve so we may serve our clients better.”
The videos were posted on Sun Life’s YouTube channel, @SunLifePH, with a new one premiering every week that began on July 13.
Viewers get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook.
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