Five marketing ideas to sky rocket your business in 2019
Credit to Author: Himanshu Narang| Date: Thu, 21 Mar 2019 05:49:17 +0000
Are you a small business owner who wants to grow your business? Consider these strategies
Business today is changing at a faster pace than ever before. The internet has transferred a lot of power into the hands of the market and transformed how businesses operate. If you are not evolving as a business on how you acquire clients, then you will eventually go out of business.
All this change has also opened up a new world of opportunities. There is exponential growth in the marketplace for businesses that know how to grow a business in 2019.
From my experience of having helped 100+ enterprise clients grow their businesses, I share with you five innovative ideas that are relatively low cost and will help you skyrocket your small business in 2019.
1. Social media. If your business is not active on social media today, then it simply doesn’t exist. More than 60 per cent of buying decisions by customers today are based on your online presence. This includes google search results, reviews, website views, social media pages —anything that supports prospects in making an informed decision. Therefore, putting more resources and time into social media, posting regularly on Facebook, Instagram, LinkedIn and YouTube will allow you to build social proof around who you are and what you stand for.
2. Awards and recognition. This is a hack for growing any small business. There are a variety of local, regional, national or international awards, for different industries — from the chamber of commerce, magazines, publications, etc. Many of these are not very competitive to attain. Winning these awards will give you high credibility in the market, making you an obvious choice for your customers. You will be able to command higher prices, get more customers and grow your business at an exponentially faster pace.
3. Grow a community. This offline strategy is extremely powerful. For example, if you are a financial planner that helps entrepreneurs invest their savings, you could start a Meetup group, where you organize inexpensive bi-weekly or monthly networking events for small business owners. This would not only connect you with your target market, but also position you as an organizer that brings a community together, helping you build trust and credibility.
4. Email marketing. This is essentially keeping in touch with current or potential clients, who want to keep in touch with you. You can start with sending your current or past clients a monthly newsletter with ideas that will add value to their lives. The critical part here is to add value to your subscriber’s life as opposed to just advertising your services. Keeping in touch with your clients, helps you grow your connection and stay on top of their minds, which will help you get recurring business.
5. Customer referral program. Referrals are the cheapest and the most effective way to get clients. Build a referral program that rewards people who refer customers to you. Your rewards do not need to cost thousands of dollars. In fact, they could be intangible in nature, for example, monthly coaching or consulting calls, early access to privileges, special discounts, etc. Anything that is relatively inexpensive for you to offer, but has some value in the customer’s mind.
Consider incorporating these five strategies in your business strategy, and your business will skyrocket in no time!