MMDA, Sesame Workshop join forces on road, public safety campaign
Credit to Author: hniitsu| Date: Mon, 18 Mar 2019 03:44:27 +0000
MANILA, Philippines — The Metropolitan Manila Development Authority (MMDA) and the Sesame Workshop have agreed to cooperate with one another in educating children on road safety, public safety, and solid waste management in a fun way.
MMDA chairman Danilo Lim on Wednesday signed a memorandum of agreement (MOA) with Sesame Workshop Director for Asia Pacific Will DePippo for a 3-year partnership on an educational campaign.
Sesame Workshop is the non-profit organization behind the popular children’s television series Sesame Street.
Under the MOA, MMDA and Sesame Workshop will spearhead a 3-year campaign that will teach children about road safety, caring for the environment, and preparing for emergencies in the context of MMDA’s functions.
Among the MMDA’s services and functions include transport and traffic management; solid waste disposal and management; flood control and sewerage management; health and sanitation; and public safety.
Within the 3-year partnership, MMDA and Sesame Workshop will work on activities such as wall art along major thoroughfares of Metro Manila, family fun runs, a children’s handbook, and a children’s exposition which is a cross between an educational theme park and experiential museum.
The launch of the partnership coincides with the 50th anniversary of the television show which is best known for its fun characters, namely Elmo, Cookie Monster, Big Bird and their friends. /je
