P50M in sales seen from agri-trade, tourism fair
The Department of Trade and Industry (DTI) in the Mindoro, Marinduque, Romblon and Palawan (Mimaropa) region is eyeing to secure P50 million in sales in the fourth edition of the Naturally Agri-Trade and Tourism Fair slated on October 17-21, 2018 at the Megatrade Halls 1 and 2 of SM Megamall in Mandaluyong City.
The trade fair, which will be participated by more than 130 micro, small and medium enterprises (MSMEs), will feature local products from provinces of the region.
The DTI said the fair will also feature a One Town, One Product (OTOP) Next Gen special setting.
DTI Mimaropa regional director Joel Valera said the agri-trade and tourism fair will help the region’s MSMEs produce high quality and competitive products and penetrate mainstream domestic and export markets, which will spur job generation to support the Trabaho at Negosyo agenda of the administration.
A total of 129 institutional buyers from Metro Manila were also invited for the closed door buyers’ hour to help MSMEs expand and widen the reach of their products.
“We are proud to announce that the DTI Mimaropa Region, in coordination with other concerned government agencies and local and provincial units in the region, will open another year of MIMAROPA Naturally to provide an avenue to Mimaropa MSMEs to better market their products to buyers in Metro Manila and establish institutional buyers. Hopefully some of the MSMEs reach the export market,” Valera said.
“We hope that the OTOP Next Gen special setting and closed door buyers’ hour will lure more Filipinos to patronize our products,” he added.
The special setting will feature MSME products assisted by the agency through the OTOP Next Gen program by improvement and innovation in the areas of quality, product development, design, packaging, standards compliance, marketability, production capability, brand development, among others.
Products to be exhibited during the five-day agricultural trade and tourism fair include processed food, furniture and home furnishings, wearables, such as fashion accessories, bags and footwear, and gifts and holiday decors.
In its 2017 edition of Mimaropa Naturally, the fair raked in P47.9 million in sales and was participated by 131 MSMEs.
The 2018 Mimaropa Naturally Agri-Trade and Tourism fair is in partnership with the Department of Agriculture (DA), Department of Agrarian Reform (DAR), Department of Tourism (DOT), and in coordination with the provincial and city governments of the region.
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