ABS-CBN, GMA both claim Aug ratings lead

Media giants ABS-CBN and GMA Network both claimed the lead in the national ratings game for the month of August.

Citing data from Kantar Media, the Lopez-led Kapamilya network said it bested GMA in nationwide TV ratings with a 44-percent average audience share, 12 points higher than rival GMA’s 32 percent.

GMA, meanwhile, said it remained unbeatable last month, citing data from market research firm Nielsen TV Audience Measurement. GMA said it garnered a 42.6-percent total day people audience share in National Urban Television Audience Measurement (NUTAM) in August versus ABS-CBN’s 36.2 percent.

ABS-CBN said it was the leader in the primetime block with a 48-percent audience share compared to GMA’s 32 percent.

In Metro Manila, ABS-CBN said it had an audience share of 41 percent while GMA only recorded 28 percent; in Total Luzon it posted 40 percent against 36 percent of the competitor; in Total Visayas, 51 percent versus 26 percent; and in Total Mindanao, 52 percent against 26 percent.

GMA, on the other hand, said it led “across all day parts in NUTAM,” posting a 43-percent audience share in the evening block versus ABS-CBN’s 37.9 percent.

GMA said it also led ratings in Urban Luzon and Mega Manila, with a 48-percent audience share in Urban Luzon versus the rival’s 30.2 percent and 49.4 percent in Mega Manila against ABS-CBN’s 27.7 percent.

On Wednesday, GMA Network shares were up 0.36 percent at P5.50 each while ABS-CBN shares fell 2.10 percent to P23.30 each.

The post ABS-CBN, GMA both claim Aug ratings lead appeared first on The Manila Times Online.

http://www.manilatimes.net/feed/